WORK
LIVE ACTION
This section shows both my cinemagraphic style (which may be a word I made up) and my editing tone and pace. I always ask, “How do you want to feel after watching?”
Then, I make sure that feeling is what we accomplish.
Better Process | Jackson Spalding
Smith + Howard | Brand Reveal
After 50 years in the wealth management space, Smith + Howard made the decision to modernize their brand. They hired me to bring the backstory to life.
Served with Soul | Steely Works
State Champions | Drew Charter
When the first all African American golf team wins a state championship in Georgia, you have to talk to the team and coaches about the experience. I wrote, shot, directed and edited this piece for Drew Charter School in Atlanta. Completed while an employee of Jackson Spalding.
Chick-fil-A Chef Series | Wing Lau
Chick-fil-A has chefs. Who knew? I shot, directed and edited these mini docs for their brand page and it went so well we made 5 more. Completed while an employee of Jackson Spalding.
Why Do You Wave? | Mizuno
Mizuno came to me with a campaign idea called "Why Do You Wave" talking about runners waving as they go by. After reaching out for stories, we picked this one. I shot, edited and did all graphics and music. Completed while an employee of Jackson Spalding.
Owls Brew | Boozy Summer
Owl's Brew, the maker of Boozy Tea, hired me to work with their social media influencer and co-founder of the brand to create a summer hype video for instagram reels.
Art Instillation | Primrose Schools
Primrose Schools wanted to let working parents know that they care. They set up an origami station where parents could write their guilts thoughts on and create a live art piece. I shot and edited this piece about that process. Completed while an employee of Jackson Spalding.
The RSM Classic Brand Film
The RSM Classic at St. Simons ia the best kept secret in golf and they are looking to change that. The board of directors and Davis Love III approached me to create a mini doc brand film about the tournament. I shot and edited this piece. Completed while an employee of Jackson Spalding.
Japanese Ceremonial Tee

“If you give Jonathan Buiel a creative brief and a bit of direction, he'll throw it all in a blender and make you a delicious video smoothie that tastes even better than what you asked for. If you give him absolutely no direction, he'll still make something. And it'll still be amazing.”
— Robert Bumgarner - Senior Animator